Saturday, October 15, 2005

Buying strategies

Different people react to different signals from the outside world. Those triggers might trigger the urge to purchase things that are actually not needed. That is the reason why there is the smell of perfume in the air in a perfumery - it opens the mind and makes buying easier.

For me, it is the smell of books in a bookshop. I get carried away and buy too many books. No more, buy the way, since I untrained me. Now I can enjoy the books in a bookshop and go out without buying one.

It is like this in anything we do. We have strategies to follow through, or little mental programs. something triggers something in us and off we go, to buy porn magazines, perfumes, shirts, trousers. Or go for gambling, the night out with the guys and so on.

Ever thought of that?

(NLP in Asia)



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