"It was a stunt that launched a thousand conspiracy theories. Market researcher James Vicary claimed in 1957 that he could get movie-goers to "drink Coca-Cola" and "eat popcorn" by flashing those messages on the screen for such a short time that viewers were unaware of it. People were outraged, and the practice was banned in the UK, Australia and the US."
Now even so Vicary later admitted the fabrication of the study, the story still makes its rounds. Even more, new findings state that sublimal advertising might actuall work.
Read first the article and below find some examples of day-to-day hypnotic examples.
These researchers wanted to find out if "they could subliminally induce volunteers to favour a particular brand of drink, Lipton Ice. For comparison, they chose a brand of mineral water called Spa Rood, as it was deemed to be as well known as Lipton Ice and equally thirst-quenching.
The researchers asked 61 volunteers to perform a nonsense task - counting how many times a string of capital Bs was infiltrated by a lower-case b as they flashed up on a screen. The B strings appeared for 300 milliseconds each, and before them, a string of Xs always appeared, flanking a 23-millisecond subliminal message. For the experimental group, the message was "Lipton Ice". Controls saw "Nipeic Tol".
When the volunteers had completed this task, they were asked to choose between Lipton Ice and Spa Rood by clicking one of two keys - though they were told this was part of a separate study. They were also asked how likely they would be to order either of these drinks if they were sitting on a terrace, and to rate how thirsty they were. Volunteers who rated themselves as thirsty were more likely to choose Lipton Ice, but only if they had received the subliminal message.
In a second study the researchers made half of their 105 volunteers thirsty by giving them a very salty candy before the task. As predicted, among the thirsty, subliminal messaging had an impact. Eighty per cent of thirsty volunteers who had been exposed to the Lipton Ice message chose that product, compared to only 20 per cent of the controls.
“Eighty per cent of thirsty volunteers who had been exposed to the Lipton Ice message chose that product”The thirstier volunteers rated themselves to be, the more likely they were to choose Lipton Ice. Those who were not thirsty were only slightly more likely to pick the iced tea (Journal of Experimental Social Psychology, DOI: 10.1016/j.jesp.2005.12.2005). "Priming only works when the prime is goal-relevant," says Karremans. The researchers are now planning to study just how long-lasting these effects are."
From The New Scientist
Examples of day-to-day hypnotic language:
The interesting point is that actually, one doesn't need to have sublimal messages that flash across a screen. Even advertising in its current state can influence purchase decisions - why? Because hypnotic language is all around us anyway, in our day-to-day life. Anything high-level, anything that is very unspecific is hypnotic because we as individuals have our own individual definition and opinion about those high-level and unspecific words - when we hear many of those long enough, our mind starts to wander about into different directions. This then is the time when hypnotic suggestions are possible.
Want to know examples of hypnotic day-to-day language? Just listen to a conference speaker, to politicians speaking or go into any university and listen to lecturers. These are the real hypnotic examples that you can find daily, all around you.
(NLP in Asia)
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