Men risk kingdoms for women

Latest since the Julius Caesar risked his empire with his affair with Cleopatra has it been clear that men cannot think clear, especially when it comes to women.

Scientists now make it even clearer, why men risk their empires (and personal relations) when it women are in play.

The simple reason is that women are able to scrample men's brain. "Biologists have long known that animals prefer immediate rewards to greater ones in the future. This process, known as "discounting the future", is found in humans too and is fundamental to many economic models." What means that we give up something now - instant gratification - instead of saving up to gain greater heights in the future.

Here is the description of the test:

"Male students, when shown pictures of pretty women, were more likely to opt for short-term economic gain than wait for a better reward in the future.

Sexual opportunity
Both male and female students at McMaster University were shown pictures of the opposite sex of varying attractiveness taken from the website 'Hot or Not'. The 209 students were then offered the chance to win a reward. They could either accept a cheque for between $15 and $35 tomorrow or one for $50-$75 at a variable point in the future.

Wilson and Daly found that male students shown the pictures of averagely attractive women showed exponential discounting of the future value of the reward. This indicated that they had made a rational decision. When male students were shown pictures of pretty women, they discounted the future value of the reward in an "irrational" way - they would opt for the smaller amount of money available the next day rather than wait for a much bigger reward.

Women, by contrast, made equally rational decisions whether they had been shown pictures of handsome men or those of average attractiveness."

(NLP in Asia)

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