Wednesday, November 30, 2005

Malaysian Airlines System continues to lose money

This is frustrating for the Malaysian government. The flagship, Malaysian Airlines, or MAS, continues to lose money. Months, after months, quarter, after quarter, and year after year. Hardly any quarter passes without articles in the newspapers decrying the fact that once again, the company lost money.

Sure, there was the oilprice increase and may be the company didn't hedge their funds earlier. Sure, there is the hope that a new boss, Mr. Idris Jala, will manage a turnaround.

Still, there is one thing that needs to be considered. The morale of the employees is down. How would anybody feel, if their company loses money, again and again, is battered in the newspapers, and blamed for bad policies in the public. Their morale is down and their value system, their alignment to the corporate vision is damaged. They don't belief in the company anymore and what the company was standing for earlier.

What is needed is a major work on their beliefs, to reinstate their values and align their own identity with the mission of the carrier.

Is leadership enough? Sure, it is a start, but what is needed is the buy-in from many, many corporate chieftains to carry the mission and assist their "boss" to recreate the values and beliefs. Only then, I believe, will MAS have a worthwhile future.

A challenge ahead, but this is what is needed!

(NLP in Asia)



No comments: